{"product_id":"osmo-super-ice-brightening-shampoo-400ml","title":"Osmo Super Ice Brightening Shampoo 400ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003eSuper black pigment helps counteract yellow and orange tones in lightest blonde hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSulphate free cleanser formulated with Hydrolysed Soy Protein, Jojoba Oil and Rice Extract\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDelivers super-clean, super-healthy, super-bright ‘Scandinavian blonde’ style results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003ch3 class=\"tab-title pdp-tabs_title js-tab-mobile-title open\"\u003eDescription\u003c\/h3\u003e\nOsmo Super Ice Cleanse Shampoo is a gentle yet highly effective sulphate-free cleanser, expertly formulated to maintain and enhance ultra-light blonde, platinum, and silver hair. Designed for those seeking that flawless \"Scandinavian blonde\" finish, this shampoo combines nourishing care with intense tonal correction to deliver salon-quality results with every wash. Enriched with a powerful blend of Hydrolysed Soy Protein, Jojoba Oil, and Rice Extract, this shampoo works to hydrate, strengthen, and restore hair from within. Hydrolysed Soy Protein helps to rebuild and reinforce hair structure, improving elasticity and resilience, while Jojoba Oil adds lightweight moisture and shine without weighing the hair down. Rice Extract contributes to smoothing and softening, enhancing overall hair texture and manageability. What sets this formula apart is its super-black pigment, designed to neutralize unwanted yellow and orange undertones in the lightest blonde hair. The result is a cleaner, cooler, and brighter blonde with a high-definition, icy finish that radiates health and vibrancy. Perfect for post-lightening care or regular use on high-lift blondes, Osmo Super Ice Cleanse Shampoo not only tones but also protects and pampers the hair, leaving it looking super-clean, super-healthy, and super-bright—exactly the kind of finish every blonde dreams of. \u003c\/div\u003e","brand":"Hair and Beauty Superstore","offers":[{"title":"Default Title","offer_id":56501290828101,"sku":null,"price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/4772\/3589\/files\/19684.webp?v=1764338057","url":"https:\/\/hairandbeautysuperstore.co.uk\/products\/osmo-super-ice-brightening-shampoo-400ml","provider":"Hair and Beauty Superstore","version":"1.0","type":"link"}